![]() Having random colors throughout your site, uncanny design elements or a font that just doesn’t quite match can ultimately lead to brand confusion and loss of interest. Although, you do need to be consistent in branding on your website. While knowing your brand is a big step in moving forward, you don’t need a full brand discovery. We’ve talked about if you need a brand before you create a website. See an example of what to do and what not to do below! Create a sense of action with the use of short and concise copy.Use a horizontal rectangle or pill shape to follow the flow of the copy.Keep the size large enough to grab attention, but not obnoxious.Make sure the color stands out against the background, but keep your brand colors in mind.Everything about a CTA’s design and placement should lead them to do something! This ultimate “directive” is known as a Call to Action and if these aren’t noticeable on your website, you risk your users not knowing what to do. Remember that your users need to be guided along a path to a destination where they make a purchase, fill out a form, call you, or maybe even upload a silly dance to social media (who knows?). By making your site mobile-friendly, you give your users the opportunity to navigate your site without the struggle of having to zoom in/out, or scrolling around to find the home button! If it’s not mobile-friendly, then your users are struggling to navigate your website, which means…you guessed it…they bounce. This is one of the biggest UI problems because now 51.51% of website visitors are on their mobile devices, according to a continuing study on mobile usage. This means that over half of your users are likely visiting your website on their mobile device. This one may be a no brainer these days, but we all still come across sites that don’t adjust for mobile visitors. Make sure your website is Responsive and Mobile Friendly So, you may be asking, what makes for good UI design? Great question – we have some answers! The following tips are just a few of many ways to make your website stand out above the rest and keep your users engaged (remember you only have a couple seconds before they bounce).ġ. Good UI can captivate users, guide users, and ultimately make them buy into what you are selling or teaching. UI design is more than just a cool new makeover (although, those are always nice), it’s a thorough plan that is designed for your users to perform pre-determined actions. While there are many reasons this may be happening, bad UI could be the culprit. Without focusing on looks or usability you may find your website losing users quickly. Simply said, making websites helpful for the user. UI design is the process of strategically creating websites that focus on aesthetics, style, presentation, function, and usability. Let’s start with some vocabulary, what is UI design?
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